Project Title

Kayuh Bike Shop and Café


Kayuh is a bike shop located in North Philadelphia. After three and a half years in business, Kayuh expanded their business to include a coffee shop, serving a variety of beverages and pastries. The new logo combines imagery related to both bicycles and coffee in the form of a badge to unite their customers under the Kayuh brand. The overall art direction for the brand references the shops current architectural detail in combination with retro directional manuals with a bright, contemporary color pallet.

Art Director

Alice Drueding


Fall 2015


Final Logo

Alternate Layouts

Early Logo Concepts




Collateral and Packaging